“I’m not actually looking to sell, I just wanted to know the value of my home.”
“I’m probably going to be doing something a few years down the line but definitely not now. Thanks!”
“I don’t even own this home and I don’t know who you are!”
It’s not what we were looking for and it’s not what our online advertising campaigns were designed to attract. We were stumped.
We finally came to the following conclusion: If we want to make sure that we're connecting our agents with real prospects, people they actually have a shot at working with, we first need to get these folks on the phone and have a thorough conversation with them ourselves. We need to actually qualify them, not just gage their legitimacy by a few buttons they clicked on the internet.
So, we scrapped our online advertising campaigns, completely shut shop on all we were doing at the time, and reallocated our focus and investment into building out a team of professional callers who were experts at finding, qualifying, and connecting our agents with legitimate prospects...
Fast forward to today and we work in all 50 states doing just that: introducing our clients to people who are happy to speak with them and need their help.
If our story resonates with you and this sounds like something you could benefit from, we’d love to meet you to discuss working together. Book a call with our founder, Jack Sory,
here.